Responsible for gathering customer insights, analyzing data, mining information across all customer touchpoints/ multiple channels
• Bring the Volkswagen customer touchmaps to life and brief the appropriate business owners on customer concerns based on analytics and data models.
• Responsible for overseeing the coordination and implementation of inter-departmental owner communications strategies, throughout the customer journey, from the perspective of the individual customer.

Role responsibilities

Together with all departments/ stakeholders that touch/ communicate with Volkswagen owners, assist and govern in defining and maintaining a plan for owner communications during the ownership lifecycle in order to build customer relationships and drive owner loyalt – while taking each department’s business objectives into account.
• Lead the definition and advancement of requirements and business rules for data integration, data quality, standardized derived attributes, and analytical tools across other VWoA and VCI corporate stakeholders
• Work closely together with IT for owner database architecture development and marketing campaigns; including but not limited to demographics, psychographics, customer and vehicle lifecycle triggers, model line customer differences, online behavior.
• Define and drive the customer data governance process for the Volkswagen Brand
• Define and socialize test matrices informing list selection, modeling criteria, offers and versioned messaging targeting specific groups and individual owners.
• Assist in formalizing and oversee maintenance and updates of use cases, customer journeys and data management workflow documentation informing all owner database marketing campaigns.
• Assist in ongoing research to identify the changing needs of the owner in different market/model segments. Based on overall value segmentation, execute owner communications for each of these segments.
• Define process improvements of all consumer touch points to ensure effective and consistent communications
• Refine and further develop lifecycle focused strategies and initiatives
• Liaise with corporate, field and dealer stakeholders to develop coordinated and cohesive communications strategies to achieve department business objectives, while maintaining an optimal experience down to the individual customer level.
• Collaborate with the Marketing Campaign Management Manager to oversee customer communications deployment calendars and all associated deployment decisions.
• Collaborate with internal stakeholders to ensure effective capture of customer and campaign data for use in future RM programs.
• Oversee gap analysis of all customer and vehicle data and/or database stakeholders to document current operating systems and areas for consolidation and/or optimizations to support business programs.
• Oversee implementation of data management platform and integration with other customer communication technologies including but not limited to; e-mail campaign management system, CRM system, behavioral targeting platform, etc.
• Oversee the implementation of agreed alignment and integration strategies across all individual data repositories, data systems, Work closely with internal stakeholders to define features, content, processes and devices/applications.

Work Flexibility
Position will require limited travel within in the U.S. and abroad – approximately 5-10%

Required Education
Bachelor degree in Communications, Direct Marketing or Digital related field required

Required Specialized Skills
• 5-7 years in executing direct marketing communications
• Database management, profiling and modeling experience; ability to utilize and analyze data to inform business strategies
• Demonstrated ability to manage projects on a day-to-day basis
• Proficient in paid, earned and owned media channels
• Experience working in emerging media platforms; mobile, tablet, etc.
• Demonstrated ability to collaborate with multiple internal and external stakeholders
• Demonstrated ability to work in fast-paced, innovative, diverse, & constantly evolving environment
• Demonstrated desire & passion to learn & evolve
• Demonstrated analytical mind-set
• Details and results oriented

Desired Specialized Skills
• Qualification or experience in Customer Loyalty or Customer Satisfaction measurement a plus
• Excellent communication skills, both written and verbal
• Excellent presentation skills
• Able to work on multiple projects simultaneously with minimal supervision

Other Skills
• Conceptual thinking
• Communication skills – interpersonal, presentation and written
• Computer savvy – skilled in the use of software
• Integration – joining people, processes or systems

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· 8+ years of overall experience in systems management and administering Linux/Unix server hardware and operating system.

· Requires a Bachelor’s degree in computer science or related field and 4-10 years of experience in end-to-end Data Warehouse application development and deployment.

· Well versed in installing & managing distributions of Hadoop (CDH3, CDH4, Cloudera manager, MapR, Hortonworks etc.).

· 3+ Years of experience in Architecting Hadoop/Big Data applications and environments.

· Minimum 2-3 years of experience in deploying and administering a multi-petabyte Hadoop cluster and managing HDFS, Hue and all the related Hadoop tools.

· Expertise and hand-on experience with the Hadoop ecosystem – MapReduce, HDFS, HBase and Hive/Pig.

· Expertise in Python/PERL/Shell scripting and hands-on programming skills.

· Experience in Linux/Unix technologies and Shell scripting along with Perl or Python.        Experience in Java a plus.

· Advanced knowledge in performance troubleshooting and tuning Hadoop clusters.

· Deep understanding and experience with Hadoop/Big Data Concepts and Technologies.

· Good knowledge of Hadoop cluster connectivity and security.

· Sound knowledge of relational databases (SQL). Experience with large SQL based systems like Teradata is a plus.

· Experience in troubleshooting Map Reduce job failures and issues with Hive, Pig, HBase etc.

· Hands-on experience with large scale Big Data environments build, capacity planning, performance tuning and monitoring.

· Design, configure and manage the backup and disaster recovery for Hadoop data.

· Familiar with industry best practices and how to drive efficiencies while maintaining a robust service offering.

· Development experience in Hive, PIG, HBase is desired. Hands-on development experience with Java programming is a plus.

· Strong IT consulting experience in handling huge data volumes, architecting big data environments.

· Excellent knowledge of Hadoop integration points with enterprise BI and EDW tools.

· Familiarity with installing and configuring monitoring tools for the Hadoop environment.

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